When a follower watches your Stories, they should know it’s yours without having to see your name in the corner of their screen. Your brand’s Instagram aesthetic isn’t only important on your feed, but should be carried over to your Stories as well! Typically, the Instagram Stories that appear closest to the beginning of the row are from accounts that you engage with the most, whether that may be through the users posts or Stories! 3. The Instagram Stories that appear on the top of your feed are affected by the Instagram algorithm as well! One trick that influencers use to drive up the engagement on their accounts is to ask their followers to “DM me for a direct link to this product!” It’s a great way to drive people to your inbox, build relationships with your followers, and ultimately increase the chance of your posts showing up in their feed. There are so many different ways you can use poll stickers to interact with your audience.įor example, you can use polls to gather feedback on your products, crowdsource ideas, or simply entertain your followers.Įncouraging these kinds of interactions will not only help you build a deeper connection with your audience, but it can also help you grow your reach too. Once you click the icon, all the feature options will appear: You can access most of these features by clicking the sticker icon in the top-right corner when adding to your story. The good news is that Instagram seems to roll out new features for Instagram Stories every few months (or even weeks!), giving users fun new ways to connect with their audiences.
So how do you stop your followers from scrolling past your Instagram Stories? The Instagram algorithm uses the amount of time spent viewing your content as a factor in determining its popularity.
Here are 7 features and tools you can use within Instagram Stories to outsmart the Instagram algorithm: 1.
In fact, Instagram Stories is quickly becoming one of the best channels to drive engagement, build brand awareness, drive traffic, and even make ecommerce sales! This year, you can expect Instagram Stories to continue its dominance over Snapchat and become an essential part of your Instagram marketing strategy.
ADD LINK TO INSTAGRAM STORY NOT SHOWING HOW TO
How to use Instagram stories to outsmart the algorithm In light of these changes and those the platform has continued to make, Instagram users will have to find new ways to grow their engagement and reach their audiences. In other words, the feed is still algorithmic, however the weight of the factors that impact the Instagram algorithm have shifted slightly. Instagram essentially just moved the dials on its algorithm so that the time you post is more important than before. This just meant that posts would appear slightly more chronological. However, this didn’t mean that the original chronological feed would return. Way back in 2018, Instagram revealed that posts would return to a more chronological order.
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